We wanted our first campaign of the year to reflect the overall vibe of the redefined brand direction for Neverland. We took to the streets of Brisbane with a killer crew to showcase the latest range of streetwear selects dropping over February and March.
Staying true to our roots, we shot in some iconic street spots around Brisbane. From city stoops to the rooftop car parks; we ducked and weaved the locals (and seccys) to get what we needed for the day. We rounded out the day with a bang, pulling up a combo of Nissan R32’s and neon lighting rigs for some closer scenes that made the shoot.