Neverland Store Neverland Store

NXP x AFL Exclusive Retail Partner

It's that time of the year again – the 2024 footy season is here, and with it comes one of the biggest Neverland exclusives of the year! We’re stoked to be stocking the third instalment of the official NXP x AFL collaboration... and the Nena & Pasadena team have taken it to a whole new level this year.
NXP x AFL Exclusive Retail Partner

Let’s start with the campaign. If there was one place to showcase your strongest AFL collaboration yet, then it would be hard to beat the MCG! Our social media coordinator/content lord, Adam, was lucky enough to tag along to get a behind-the-scenes look at the shoot.

“I was so stoked to have joined NXP on their AFL shoot at the MCG! Chasing the talent through the stands and running laps on the field of an empty MCG was a crazy experience. What a view we had from the upper stands as the sun went down and the lights of the G flicked on, the entire crew smashed it…product and campaign look amazing!”

Adam (Neverland Social Coordinator)


We’ve been fortunate enough to be part of this project with the NXP team since day one, and we’re confident to say this is the strongest lineup of products to date! With the brand's ongoing commitment to crafting premium streetwear for its loyal community and beyond, it's no surprise that this range doesn’t miss a beat when it comes to quality.

The range features a lineup of classics across core shapes, alongside an exciting new injection of fits, improved fabrications, and unique graphic applications. NXP dropped off an early access care package to the team here at the office, and our crew can’t stop raving about the new oversized tee
block and box-fit hoodie styles; perfect for supporting in style this season.

“It was important for us to deliver a wider mix in fit and finishes this year to progress the AFL collaboration range in line with where our streetwear direction is heading.

We’ve landed on a collection that delivers on the classics but has a fresh injection of fits and shapes that resonate with some of our newer members of the community.

This is the goal when always creating a range, to ensure we’re considering our brand community and delivering for our crew.”

Dan (NXP Head of Brand) 

We’ve been told they're only just getting started, and there will be plenty more to come from NXP x AFL 2024... we’re looking forward to seeing what they cook up! Explore the full range now online, or get your hands on the collaboration in selected stores.