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King Apparel was conceived and started back in 2003 in the humble surroundings of bedrooms in the East End of London. The aim was to create a British streetwear brand that could stand with the best the United States had to offer. So, why King? Simply put, no other word sums up the quintessential identity that has been associated throughout history with the integrity, strength and character of the culture and island that we proudly represent.
The brand is King - We Reign Supreme.